Tools, articles and insights for the modern fundraiser.
The Next 10 Years, Part 3
Our newest study, The Next 10 Years in Digital Fundraising, has already been a big hit! This blog series is breaking down the numbers to take a deeper look at the overall trends represented. The first post in the series talked about the overall growth of digital...
What Your Supporters Want for the Holidays
2015 Fundraising Demands a Mobile App Peer-to-peer fundraising programs must have a mobile application for participants in 2015. The statistics show that we have crossed from the nice to have phase into the must have era. This post reviews the bellwether signs and...
The Next 10 Years, Part 2
We hope you read the first post in this series, which quickly examined the overall growth of digital fundraising, as predicted by The Next 10 Years in Digital Fundraising Report. Now let’s discuss the predicted increase in social media’s role. Social media has already...
Audit Your Social Media
As discussed in the previous four posts in this series, developing a long-term strategy for engagement requires that you first take stock of the current state of your organization’s assets and audience. This helps you highlight where you are hitting the mark and...
Part 3, Online Fundraising: SWOT Before You Plot
Before you jump into the copywriting, design and implementation of your online fundraising campaign, you have to do some ground work. In Part 1 of this series, I suggested conducting a SWOT analysis before readying plans for online fundraising. Let’s talk about the...
What you need to know about Segementation
The who, what, where, when and why of segmentation marketing for nonprofits. What are we talking about? Segmentation! It’s the process of defining and subdividing a market into clearly identifiable buckets that have similar characteristics. Market...