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Focus on the Social, Not Just the Media

Nonprofit organizations of all sizes are using social media as part of their marketing and fundraising strategies, but (as is true in the for-profit world) not everyone is doing it well. The tools are pretty much the same across the board. They are easy to use,...

Reach More People on Facebook

We know that organic reach by Facebook pages is down. When you are investing time and energy into crafty witty and engaging posts, this is disheartening. But it doesn’t have to mean throwing in the towel on the whole channel. It just needs to be tackled from a...

Posts and Tweets and Pins: Oh My!

…We’re not in Kansas anymore. Like the day Dorothy and Toto first set foot into the Technicolor land of Oz, many of us have realized that today’s “social world” is perhaps just as bright, shiny (and at times, just as baffling.) THE BACKSTORY Social channels...