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Audit Your Social Media

As discussed in the previous four posts in this series, developing a long-term strategy for engagement requires that you first take stock of the current state of your organization’s assets and audience. This helps you highlight where you are hitting the mark and...

A Video is Worth 60,000 Words

The human brain processes visuals 60,000 times faster than text. This is super important to remember when marketing your nonprofit online, especially in regards to social media. Abila’s Fundraising Academy is a webinar series with lots of great tips for maximizing...

A Picture is Worth A Thousand Likes

The who, what, where, when and why of photos on social media. What are we talking about? Increasing social media engagement with photos. Who is doing this extremely well?  The Humane Society is really taking their photo sharing to new heights. The organization is...

Focus on the Social, Not Just the Media

Nonprofit organizations of all sizes are using social media as part of their marketing and fundraising strategies, but (as is true in the for-profit world) not everyone is doing it well. The tools are pretty much the same across the board. They are easy to use,...