by Kim Keith | Technology
Mobile giving is where it’s at nowadays. It’s not surprising to learn that 79 percent of Americans use smartphones or that 21 percent of Millennials are mobile only. But did you know that 45 percent of donors now frequently use online fundraising channels? And that...
by Kim Keith | Technology
In Part 1, we looked at snapshots of two veteran P2P fundraising platforms, TeamRaiser and Classy, and what kind of nonprofits they could be ideal for. Now, we will look at three other platforms—two proven players in DonorDrive and RallyBound and a relative new kid on...
by Kim Keith | Technology
With plenty of peer-to-peer fundraising platforms to choose from, nonprofits may feel overwhelmed when it comes to figuring out which one fits best. No one platform is perfect for every organization—thus all that competition. But each platform is perfect for certain...
by Kim Keith | Analytics, Strategy
Measure Success Through Donation Form Testing Testing ads is standard procedure in the advertising world when it comes to determining the effectiveness of a particular ad. It’s no different and just as essential for nonprofits. Testing gives organizations the hard...
by Kim Keith | Fundraising
April is one of my favorite sports times of the year. We say goodbye to college basketball and March Madness and just a few days later we turn our eyes to baseball opening day. (Go Cardinals!) As I was flipping channels a few weeks ago, I came upon the movie,...
