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Audit Your Segmentation

As discussed in the previous post in this series, developing a long-term strategy for engagement requires that you first take stock of the current state of your organization’s assets and audience. This helps you highlight where you are hitting the mark and identify...

A Picture is Worth A Thousand Likes

The who, what, where, when and why of photos on social media. What are we talking about? Increasing social media engagement with photos. Who is doing this extremely well?  The Humane Society is really taking their photo sharing to new heights. The organization is...

Focus on the Social, Not Just the Media

Nonprofit organizations of all sizes are using social media as part of their marketing and fundraising strategies, but (as is true in the for-profit world) not everyone is doing it well. The tools are pretty much the same across the board. They are easy to use,...