World Wildlife Fund – Panda Nation
Project Description
World Wildlife Fund partnered with Charity Dynamics to create a new program and brand for their independent fundraising event platform. Panda Nation was developed from the ground up to highlight the community of supporters who are fundraising to help WWF protect wildlife and wild places around the world. Panda Nation allows constituents to take a more active role in saving our planet by utilizing the TeamRaiser product to create campaigns to honor loved ones, showcase a favorite pet or species, fundraise for an athletic event, organize a community fundraiser, celebrate a special occasion or collaborate with classrooms around the country.
Project Details
Client World Wildlife Fund
Skills Engagement, Fundraising, Strategy
View www.pandanation.org
Challenge
Approach
- Creation of brand identity for 6 event fundraising tracks including logo design and unique messaging for each
- Creation of one master blueprint, exploiting locking capabilities at blueprint level to aid in ease of replication for each child event
- Custom TeamRaiser development for six fundraising event types
- Integrated social share functionality for registration and donation processes, as well as Facebook commenting on personal and team pages
