The Humane Society of the United States

myHumane

Project Description

The Humane Society of the United States (HSUS) is the nation’s largest and most effective animal protection organization, that drive change in the U.S. and around the world by combating large-scale cruelties. Charity Dynamics worked with HSUS myHumane to brand, design and implement the myHumane DIY fundraising program, simplify the registration process and improve overall UX.

Project Details

Client Humane Society of the United States
Skills UX Design, Fundraising
View myhumane.org

Challenge

Develop a peer-to-peer offering to leverage committed HSUS supporters and the growth of fundraising through this channel
Balance the current HSUS brand value with a rebranding opportunity
Leverage internal HSUS design resources to reduce cost of overall development
Provide an industry leading user experience that incorporates fundraising and social media best practices

Approach

Charity Dynamics worked with HSUS staff to brand, design and implement the myHumane DIY fundraising program
Monitored program fundraising performance, site analytics and user feedback to determine areas for improvement
Utilized the TeamRaiser API to simplify the registration process and improve overall UX by reducing the number of registration steps
Implemented custom personal page template that allows users to update as the last step of the registration process

Outcome

More than one thousand registrants and over $100,000 raised with limited marketing and advertising
Improved registration conversion through iterative registration changes
Over 50% personal page update rate
Nearly one quarter of all participants make a personal donation

See The Result