Muscular Dystrophy Association – National and Company Page
Muscular Dystrophy Association is a nonprofit health agency dedicated to curing muscular dystrophy, ALS and related diseases by funding worldwide research. Charity Dynamics worked with MDA to create custom national and company page templates for their Muscle Walk event program. These templates highlight key stats for companies and organizations that partner with MDA to form teams and drive fundraising for the event.
Project Details
Client: Muscular Dystrophy Association
Skills: Strategy, Fundraising, UX Design, Technology
Challenge
- Reviewed UX to pinpoint where important stats, actions, and other company details needed to be placed on the page
- Cleaned up the existing TeamRaiser company template to streamline information and calls to action
- Highlight a company’s sponsorship in an event by showing important teams, participants and stats without taking away from main call to action: registration
Approach
- Based on our knowledge of TeamRaiser, we reviewed features with client to explain what was customizable within the template
- Rethought the design to help highlight important aspects of the pages
Outcome
- Designed and developed a user friendly custom page
- Executed a company and team dashboard that helps visitors know important stats as soon as they visit the page
- MDA now has a custom solution that spotlights the companies that help raise funds for the Muscle Walk events