Muscular Dystrophy Association – Muscle Walk

Project Description

Muscular Dystrophy Association fights to free individuals — and the families who love them — from the harmful effects of muscular dystrophy, ALS and related life-threatening diseases. Charity Dynamics was honored to work with them during their 2016 organizational re-branding to design and build new event sites for several of their major event fundraising programs: Muscle Walk, Team Momentum, LockUp, Golf and DIY.

The new MDA Muscle Walk site is now live, and the rest of the updated sites will be rolling out over the course of 2016 & 2017

Project Details

Client Muscular Dystrophy Association
Skills UX Design
View MDA Muscle Walk site

Challenge

Create a versatile responsive template to be used across multiple and diverse MDA event programs
Incorporate new organizational branding and ensure maximum consistency across all event sites
Make it easier for users to find events and register
Make it easier for users to find participants and donate
Increase registrations and revenues from participant fundraising

Approach

Created vibrant layouts for event pages, team pages, personal pages, and the participant center dashboard
Used geolocation to suggest nearby events to users when they land on the splash page
Added quick search functionality alongside team and participant honor rolls on event greeting pages
Incorporated suggested fundraising goals and incentives within a streamlined event registration flow
Customized Participant Center to better emphasize fundraising tools and achievements

Outcome

Bold and engaging design that strives to feature event participants in action
Simplified user flow for crucial tasks like registration, donations, and fundraising
Fully responsive performance across all common devices
Mobile usage increased by 14%
Bounce rate decreased by 10%
Overall social media reach increased by 11%
Facebook reach increased to 13%

See The Result