Easterseals – Smoking Cessation Microsite

Project Description

Easterseals teamed up with the CVS Health Foundation and the American Lung Association to offer resources for those on the journey to better health and smoking cessation. Charity Dynamics focused on refreshing and enhancing the existing site by implementing best practices to increase conversions and drive engagement.

Project Details

Client Easterseals
Skills UX Design
View easterseals.com/cvs-smoking

Challenge

Convert users to complete the form and register for an ALA Freedom from Smoking program (keeping the previous data bridge and eliminating a double form completion)
Encourage & engage visitors on their journey to stop smoking, as well as educate about the dangers of tobacco use in general
Capture health assessment responses in BBLO database and constituent groups
Improve overall user experience while creating easily maintainable content structure
Preserve brand consistency to new Easterseals look and feel
Feature partnership with CVS Health Foundation & American Lung Association

Approach

Create a responsive microsite to feature an extensive collection of resources and wellness information
Leverage Luminate CMS thereby allowing updatable fields rather than HTML editing with a WYSIWYG
Provide well-documented processes and workflows
Feature active toggle for reusable footer components for future customizable content
Engage in agile workflows with user-experience design to ensure best practices are met
Leverage historical Easterseals project team knowledge to maximize client satisfaction
Update meta keywords & descriptions to increase Google results
Implement Google Analytics to track conversions

Outcome

Realized a successful launch under significant timeline restraints in tandem with national site rebrand
Utilized both agile and waterfall workflow approaches
Crafted a flexible, easily-updatable and beautifully responsive microsite to serve those on the journey of smoking cessation
Enabled Easterseals to engage in future targeting through interest groups and marketing with data capture and analytics

See The Result