Crohn’s and Colitis Foundation
Project Description
Crohn’s and Colitis Foundation launches a new email template design for their national and affiliates utilizing their new branding guidelines. Email templates were built to be fully editable within Luminate Online, Email Express, and Mail Chimp and meet the AA accessibility standards. Charity Dynamics helped realize Crohn’s and Colitis Foundation’s mission to cure Crohn’s disease and ulcerative colitis and to improve the quality of life of children and adults affected by these diseases by creating responsive email templates to further educational outreach and fundraising opportunities for their national office and its affiliates.
Project Details
Client Crohn’s and Colitis Foundation
Skills Engagement, Technology, UX Design
Challenge
- Redesign Crohn’s and Colitis Foundation’s emails with their new branding and a clean, modern look.
- Create responsive 1 & 2 column email templates in Mailchimp, Luminate Online, and Email Express that are easy to manage for both national and affiliate staff members with varying levels of technical expertise.
- Designs must work well across Luminate Online, Express and Mail Chimp email platforms.
Approach
- Incorporate modern email design best practices and cross-check the new branding with accessibility guidelines.
- Create two easy-to-edit templates, with affiliate variations, that are tested in multiple devices and email clients.
- Create templates that take advantage of the different platform’s strengths and weakness to maintain consistency in design.
Outcome
- Refreshed, eye-catching modern emails that are AA accessibility compliant.
- Multiple templates that are user friendly that work in desktop, tablet and mobile devices.
- Multiple templates that are consistent across multiple platforms.
- New emails across their systems, including Luminate Online, Email Express and Mailchimp