Charcot-Marie-Tooth Association: New Website Design
Project Description
Charity Dynamics helped realize Charcot-Marie-Tooth Associations mission by creating a fresh and modern website for their organization.
Project Details
Client Charcot-Marie-Tooth Association
Skills Strategy, UX Design, Technology
Challenge
- Incorporating the client’s new branding material throughout the design of the website
- Reducing the overall maintenance of the site without losing critical functionality
- Reimagined site architecture to meet the present needs of the organization
Approach
- Worked closely with the branding vendor to understand how key attributes of the new logo, color pallete, and fonts should be applied to the website
- Held discovery sessions and completed a thorough review of the existing site to determine painpoints and paths to simplify the overall site
- Reviewed Google Analytics and other materials to better visualize and document the key site users and their primary needs/paths for the site
Outcome
- Created a unique and cohesive design for the website while also complimenting print and other branding materials
- Reduced the number of unnecessary plugins and custom enhancements, and selected a new set of tools to fit the specific needs of the site
- Developed a unified site architecture and navigation for current and future site visitors