Project Description

The Alzheimer’s Association Walk to End Alzheimer’s® is the world’s largest event to raise awareness and funds for Alzheimer’s care, support and research. Held annually in more than 600 communities nationwide, this inspiring event calls on of all ages and abilities to reclaim the future for all. In an effort to promote their new Walk to End Alzheimer’s® brand and messaging, Charity Dynamics designed an extensive series of responsive autoresponder, recruitment and engagement emails to reach and inspire walkers who are helping to bring the vision of a world without Alzheimer’s disease to a reality.