Tools, articles and insights for the modern fundraiser.
Posts and Tweets and Pins: Oh My!
...We’re not in Kansas anymore. Like the day Dorothy and Toto first set foot into the Technicolor land of Oz, many of us have realized that today’s “social world” is perhaps just as bright, shiny (and at times, just as baffling.) THE BACKSTORY Social channels abound –...
Taking a Bite out of Instant Unsubscribes
What can vampires teach us about Instant Unsubs? With more constituents reporting feeling overwhelmed by email overload and opting out of eCommunications, that’s a question we can really sink our teeth into! THE BACKSTORY The Twilight phenomenon is hopefully cluing a...
The Three W’s of Responsive Design: Getting Ready for the Biggest Trend in 2013
With tablet sales being projected to exceed 100 million this year and a majority of U.S. mobile subscribers on smartphones, you have to address the elephant in the tech room: how do we deliver a website to all those different platforms? You want to make sure that your...
The Path Toward Optimization is Paved with TESTING!
The Backstory The nonprofit digital marketing world has just barely scratched the surface of website testing. Sure, there are clear-cut cases of commercial marketing teams deploying extensive market research efforts via A/B tests, multivariate tests, focus groups,...
Independent Fundraising Events
DIY, Third Party Events, Virtual Events, IFE’s…no matter what you call them they are HOT! Peer-to-peer fundraising has raised billions of dollars for non-profit organizations. Typically, this success has been reserved for disease and disorder organizations that plan...
Disaster Response
Expect the Unexpected. Dealing with Natural Disasters in Your Online Program. Is it just us, or does it seem like nonprofits are constantly wrestling with how to best communicate with constituents following natural and unnatural disasters? More and more, we are faced...