Tools, articles and insights for the modern fundraiser.
Going Universal
If 2013 was the year everyone was TALKING about multi-channel, 2014 might actually be the year that nonprofits actually start DOING multi-channel. And I'm not talking sissy multi-channel. You know, when people try to be all “yeah, we sent emails AND had a web banner...
Save 70% of Your Donors
Not so fast 2014. We have some unfinished business with 2013, December in particular. For most nonprofit organizations, we know that giving in the last month of the year is disproportionately high, especially for the online channel when a third of the year’s gifts are...
10 Social Media Ideas for Your End of Year Fundraising Campaign
The Backstory Donors are engaging with causes they care about on social media more than ever before – and they’re involved with your mission all year long. Our Take On It A multi-channel approach to your Year-End campaign should incorporate a consistent messaging...
Wait, What Happened to my Email File!? Hotmail, Gmail and Email Deliverability.
THE BACKSTORY Are you sending your email blasts to your entire email housefile? A full file blast may seem harmless, but Email Service Providers (ESP’s) such as Gmail and Hotmail are watching and taking note. If email recipients grow dormant and are no longer opening...
Choosing the Right IFE Model for Your Organization
So you’ve heard all of the hype about Independent Fundraising Events (IFE) and your organization has decided to jump in with both feet. Hey, others have raised millions and we can too! While it’s true that there are many benefits of starting one of these profitable...
Tips for Tackling Responsive Design Web Projects
While responsive web design (RWD) can now be seen on many sites across the web, many non-profits implementing RWD are the first among their peers to offer their audience this exceptional user experience. That means that organizations acting now have the opportunity to...