Tools, articles and insights for the modern fundraiser.
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National MS Society’s mission is to mobilize people and resources to drive research for a cure and to address the challenges of everyone affected by MS. Charity Dynamics helped realize this mission with a custom TeamRaiser blueprint for all six of their major...
Calvin College’s Sponsor a Square Inch Campaign
Guestblog written by Amanda Greenhoe, Coordinator of Development Communications and Marketing, Calvin College In 2009, an interactive fundraising website started saving the rainforest. Conservation International’s Protect an Acre campaign featured a rainforest map, of...
Fundraising Strategies from the Ride & Run to Remember
Every kid has at some point said “I want to be a police officer when I grow up” or at the very least, was taught to respect, trust and appreciate their community’s law enforcement. They’re the good guys. That deeply ingrained positive association with police officers...
Friends or Foes: IT and Business Owners
Last month we discussed how organizations are using scale to create efficiency as nonprofits launch enterprise-wide digital initiatives. One of the primary success factors we observe of a digital platform or campaign launch is active participation between IT and...
Reach More People on Facebook
We know that organic reach by Facebook pages is down. When you are investing time and energy into crafty witty and engaging posts, this is disheartening. But it doesn’t have to mean throwing in the towel on the whole channel. It just needs to be tackled from a...
Your Organic Reach on Facebook is Down, Now What?
First, let’s define ‘organic reach.’ Coming directly from Facebook itself, organic reach is defined as, “The number of unique people who saw your post in News Feed or on your Page, including people who saw it from a story shared by a friend when they liked, commented...