Tools, articles and insights for the modern fundraiser.
API – techie talk, or important for my nonprofit to consider?
The who, what, where, when and why of API. What are we talking about? The term API gets thrown around in technology discussions, but many individuals on the business side may not understand what this term means and why it is important when evaluating technology...
What Personality Does Your Audience Have?
The who, what, where, when and why of user personas. What are we talking about? Personas – Your audience personalities! Why should I bother with personas? A persona is a created representation of who visits your website and WHY. It is based on research and helps you...
Mobilize Now to Maximize Year End
Even though your ears just stopped ringing from July 4th fireworks it’s time to start thinking about your Year End Campaign. No really, we mean it. While Year End may not crank into high gear until early this fall, there are three things you should be working on NOW...
Are you supporting your event participants?
The who, what, where, when and why of event support. What are we talking about? Supporting your participants! Yes, you need to give your event participants helpful tactical information on how they can raise more money and all that good stuff, but what if they're...
Ways to Maximize Your Online Presence
The who, what, where, why and when of maximizing your nonprofit's online presence! What are we talking about? Ways your nonprofit can maximize its online presence! Why is maximizing your online presence important? There are over 2.1 Billion people using the internet...
A New Targeting Strategy: Hyper-Peer
The next powerful wave in social marketing involves marshaling the influence of your existing connections to more effectively engage new audiences with your messages. This strategy utilizes available information about social connections and interests of your existing...