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Tools, articles and insights for the modern fundraiser.

Audit Your Segmentation

As discussed in the previous post in this series, developing a long-term strategy for engagement requires that you first take stock of the current state of your organization’s assets and audience. This helps you highlight where you are hitting the mark and identify...

Audit Your Messaging

Developing a long-term strategy for engagement requires that you first take stock of the current state of your organization’s assets and audience. A thorough analysis of your nonprofit’s present situation enables you to establish key benchmarks that can be used to...

365 Member Engagement

Member engagement is at the center of every successful association’s marketing plan. On Wednesday December 3, Abila and Charity Dynamics will be hosting a webinar about how many associations are putting year-round member engagement at the center of their marketing...

Accelerating Mobile Giving

David Balcom from Moovweb and I recently teamed up to present the Accelerating Mobile Charitable Giving webinar. The session focused on optimizing the ways in which donors interact with your organization on their phones, whether it’s through a website, email or app....