Tools, articles and insights for the modern fundraiser.
Animation in Digital Design
Animation is all the rage in Digital these days and new technology is making animation more accessible and affordable for nonprofit organizations. But is it just a fad or is there real value into jumping into the world of blinking gifs and autoplay videos? While too...
Digital Acquisition
Lookalike Audiences Target Online Donors Having the dollars to invest in a Mad Men-style advertising campaign would be a dream-come-true for many nonprofits. Instead, they must take a more selective and strategic approach to reach new donors. The ability to target...
The Mobile World of Fundraising
Donna Wilkins, CEO and Founder of Charity Dynamics, is constantly shedding light on the important things that surround fundraising day in and day out. She recently hosted, or should I say ROCKED our webinar, Mobile and Social Fundraising Insights, by giving us key...
Birthdays and the DMV
It’s my birthday, so I’m writing this blog post from the DMV. Yep, Maryland is one of those states where your license expires on your birthday, so here I sit while I wait for my number to be called. As I wait, my thoughts turn of course, to donor service and some...
Algorithm is a Dancer
Remember, ‘Rhythm is a Dancer’? That song by ‘Snap!’ was an early 90's hit. The minute I heard the Facebook (FB) algorithm changed (yet again), I for whatever reason, thought of that song… and now you are too, right? But seriously that algorithm has changes more...
Above the Fold is No More
What if I told you… there is no fold outside the realm of print media? I invite you to take the red pill so to speak and indulge in the possibility that there is no such thing as “above the fold” when it comes to responsive web design. Of course you are more than...