by Kim Keith | Technology
Email is dead. Long live email. Reports of email’s death have been greatly exaggerated. Even with a proliferation of new messaging apps and other social media tools, email is still the workhorse when it comes to communicating electronically. According a 2014 report by...
by Kim Keith | Technology
There’s no denying the importance of email campaign testing. Email is the primary channel your organization uses to reach out to and communicate with your supporters. So, why not make sure you get it right? Testing helps you gain more in-depth knowledge of your...
by Kim Keith | Technology
If your organization isn’t testing for good user experience, you need to start right now. You are potentially losing money if you aren’t testing. If you’re going to budget a lot of time and money on a brand-new campaign, you want to make sure it’ll be effective and...
by Kim Keith | Technology
For many of you its budgeting time, and with that comes some big decisions like; Should we invest in a total website redesign next year? Or how can we increase donations through our online form? At Charity Dynamics we have a saying “Before you invest – Test!” It is...
by Kim Keith | Technology
One of the biggest trends in the nonprofit world right now — and globally for that matter — is gamification. The concept derives, of course, from tactics used in gaming — earning points, badges, rewards, etc. to reach higher levels. But it has become associated in the...
by Kim Keith | Technology
Blackbaud’s Luminate Online is undergoing some major changes that should have nonprofits buzzing with excitement. The full-service digital marketing suite has been around for upwards of a decade, but Blackbaud has kept the Luminate Online product suite relevant to...
