by Kim Keith | Strategy, Technology
What can vampires teach us about Instant Unsubs? With more constituents reporting feeling overwhelmed by email overload and opting out of eCommunications, that’s a question we can really sink our teeth into! THE BACKSTORY The Twilight phenomenon is hopefully cluing a...
by Kim Keith | Fundraising, Strategy
Black Friday Sales. Cyber Monday Online Bargains. What’s the Deal with #GivingTuesday? With all the hubbub around shopping during November and December, it’s enough to make you wonder if we, as Americans, have lost sight of what makes the holiday season...