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Posts and Tweets and Pins: Oh My!

…We’re not in Kansas anymore. Like the day Dorothy and Toto first set foot into the Technicolor land of Oz, many of us have realized that today’s “social world” is perhaps just as bright, shiny (and at times, just as baffling.) THE BACKSTORY Social channels...

Taking a Bite out of Instant Unsubscribes

What can vampires teach us about Instant Unsubs? With more constituents reporting feeling overwhelmed by email overload and opting out of eCommunications, that’s a question we can really sink our teeth into! THE BACKSTORY The Twilight phenomenon is hopefully cluing a...

Disaster Response

Expect the Unexpected. Dealing with Natural Disasters in Your Online Program. Is it just us, or does it seem like nonprofits are constantly wrestling with how to best communicate with constituents following natural and unnatural disasters? More and more, we are faced...

Giving Tuesday

Black Friday Sales. Cyber Monday Online Bargains. What’s the Deal with #GivingTuesday?   With all the hubbub around shopping during November and December, it’s enough to make you wonder if we, as Americans, have lost sight of what makes the holiday season...