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Big Data: Hunters vs Pointers

Introduction Don’t join the increasing number of organizations making bad investments in analytics and big data. You must understand that more than just the availability and volume of data has changed. In fact, how we engage that data creates the greatest opportunity....
Responsive Email is the New Black – Part 1

Responsive Email is the New Black – Part 1

In this 5 part series, the Charity Dynamics creative team discusses the importance of responsive email strategy, design and development. Follow along in the next few weeks to get the big picture as to why “Responsive Email is the New Black”. You’re either in or you’re...

The Emergence of Earned Media

Earned media has already emerged as the key social media strategy in 2014. Marketers recognize the premium value of earned media, whether they discuss it as viral content, advocacy, conversational marketing, or audience sourced content.  In fact, two of the major...

Going Universal

If 2013 was the year everyone was TALKING about multi-channel, 2014 might actually be the year that nonprofits actually start DOING multi-channel. And I’m not talking sissy multi-channel. You know, when people try to be all “yeah, we sent emails AND had a web...
Save 70% of Your Donors

Save 70% of Your Donors

Not so fast 2014. We have some unfinished business with 2013, December in particular. For most nonprofit organizations, we know that giving in the last month of the year is disproportionately high, especially for the online channel when a third of the year’s gifts are...