fbpx

A Picture is Worth A Thousand Likes

The who, what, where, when and why of photos on social media. What are we talking about? Increasing social media engagement with photos. Who is doing this extremely well?  The Humane Society is really taking their photo sharing to new heights. The organization is...

Focus on the Social, Not Just the Media

Nonprofit organizations of all sizes are using social media as part of their marketing and fundraising strategies, but (as is true in the for-profit world) not everyone is doing it well. The tools are pretty much the same across the board. They are easy to use,...
A New Targeting Strategy: Hyper-Peer

A New Targeting Strategy: Hyper-Peer

The next powerful wave in social marketing involves marshaling the influence of your existing connections to more effectively engage new audiences with your messages. This strategy utilizes available information about social connections and interests of your existing...