Part 2, Online Fundraising: Who do you think you’re talking to?
Your campaign is only as good as its message – and if you don’t grab your audience’s attention, then what’s the point in working so hard on your campaign in the first place? Before you get rolling on ideas, themes and messaging, consider your organization’s audience...Audit Your Website
As discussed in the previous two posts in this series, developing a long-term strategy for engagement requires that you first take stock of the current state of your organization’s assets and audience. This helps you highlight where you are hitting the mark and...
5 Creative Ways to Thank Your Major Donors
It’s time to thank your major donors. While these supporters would still benefit from many of the tips offered in our other posts, they may require a slightly different strategy since they are such major supporters.