Donation Form Success Starts With a Test
Measure Success Through Donation Form Testing Testing ads is standard procedure in the advertising world when it comes to determining the effectiveness of a particular ad. It’s no different and just as essential for nonprofits. Testing gives organizations the hard...Digital Acquisition
Lookalike Audiences Target Online Donors Having the dollars to invest in a Mad Men-style advertising campaign would be a dream-come-true for many nonprofits. Instead, they must take a more selective and strategic approach to reach new donors. The ability to target...
Birthdays and the DMV
It’s my birthday, so I’m writing this blog post from the DMV. Yep, Maryland is one of those states where your license expires on your birthday, so here I sit while I wait for my number to be called. As I wait, my thoughts turn of course, to donor service and some...
Top 10 Lessons from Fundraising Leaders
At Charity Dynamics, we like to have our cake and eat it too. But we also want a side of fresh fundraising ideas and inspiration while we’re eating, especially if we also get to talk about our FEELINGS. That’s how we found ourselves at the Association of Fundraising...