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Optimize your #GivingTuesday

The holidays may seem like they’re far away, but as you well know they’ll sneak up on you! The holiday season brings about two very significant fundraising occurrences; End-of-Year campaigns and #GivingTuesday. While a savvy nonprofit pro will integrate...

What Personality Does Your Audience Have?

The who, what, where, when and why of user personas. What are we talking about? Personas – Your audience personalities! Why should I bother with personas? A persona is a created representation of who visits your website and WHY. It is based on research and helps you...

Ways to Maximize Your Online Presence

The who, what, where, why and when of maximizing your nonprofit’s online presence! What are we talking about? Ways your nonprofit can maximize its online presence! Why is maximizing your online presence important? There are over 2.1 Billion people using the...
A New Targeting Strategy: Hyper-Peer

A New Targeting Strategy: Hyper-Peer

The next powerful wave in social marketing involves marshaling the influence of your existing connections to more effectively engage new audiences with your messages. This strategy utilizes available information about social connections and interests of your existing...

Reach More People on Facebook

We know that organic reach by Facebook pages is down. When you are investing time and energy into crafty witty and engaging posts, this is disheartening. But it doesn’t have to mean throwing in the towel on the whole channel. It just needs to be tackled from a...

Give Local Tuesday

Next Tuesday will the be the largest online giving event in history! “The Local Community Giving Tuesday” will be May 6th, 2014 and will allow every person in America to become a philanthropist for the day. It is expected to be the largest single-day...