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Make a Difference Day is Almost Here

Once a year, USA Weekend partners with Points of Light and Newman’s Own to promote the nation’s largest day of volunteering, Make a Difference Day. This year, #MDDAY will take place on Saturday, October 25, and will consist of thousands of projects happening...

Facebook Improves Privacy, Shares the Benefit

Facebook has embraced a new era as a commercial CRM. They signaled this shift with a threefold strategy to improve the control users have over their data combined with a major rollout to utilize that data for their own financial gain. By restricting third party access...

A Picture is Worth A Thousand Likes

The who, what, where, when and why of photos on social media. What are we talking about? Increasing social media engagement with photos. Who is doing this extremely well?  The Humane Society is really taking their photo sharing to new heights. The organization is...

Make the Most of your Mobile Site

The mobile sector of the digital commerce landscape continues to grow rapidly, as more and more users, consumers and supporters opt to use their smartphones over their desktop for an increasing number of tasks and activities. Earlier this year, Google partnered with...

Focus on the Social, Not Just the Media

Nonprofit organizations of all sizes are using social media as part of their marketing and fundraising strategies, but (as is true in the for-profit world) not everyone is doing it well. The tools are pretty much the same across the board. They are easy to use,...