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Algorithm is a Dancer

Algorithm is a Dancer

Remember, ‘Rhythm is a Dancer’? That song by ‘Snap!’ was an early 90’s hit. The minute I heard the Facebook (FB) algorithm changed (yet again), I for whatever reason, thought of that song… and now you are too, right?  But seriously that algorithm has changes...
Instagram ‘Filtering’ Your Feed

Instagram ‘Filtering’ Your Feed

Instagram recently replaced the current chronological feed with an algorithm that orders the posts based on your interests and relationships. This means your Instagram feed is now constantly evolving based on your user activity. For nonprofit organizations using...

Nonprofits and Instagram: Keeping it Social

Did you know that the average person has at least five social media accounts and spends around two hours a day networking on them? That’s a lot of selfies and hash tags! But for your nonprofit organization this can be a great opportunity to keep it social by...

Operation: Acquire & Convert

You’ve no doubt labored over the perfect end-of-year plan that falls in line with the continuing trend of covering all of your multi-touch, multichannel donor experiences. While it is extremely important to have your cross-channel content locked down, remember that...

Path To Success – Part 1

Most organizations use a web analytics platform to collect website performance metrics and tracking information of site visitors. One of the most popular platforms for web analytics is Google Analytics, and in spite of its popularity, many Google Analytics (GA) users...