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Operation: Acquire & Convert

You’ve no doubt labored over the perfect end-of-year plan that falls in line with the continuing trend of covering all of your multi-touch, multichannel donor experiences. While it is extremely important to have your cross-channel content locked down, remember that...

Path To Success – Part 1

Most organizations use a web analytics platform to collect website performance metrics and tracking information of site visitors. One of the most popular platforms for web analytics is Google Analytics, and in spite of its popularity, many Google Analytics (GA) users...

Volunteer Week 2015

Special Olympics Texas To kick off volunteer week, a small team of us helped organize t-shirts and supplies for the Special Olympics Texas (SOTX) at their new facility here in Austin. We spent most of our time in the warehouse (it has A/C, thankfully). There were lots...