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Diving Deep for EOY Data

Diving Deep for EOY Data

Last month, you kickstarted your end-of-year campaign by assessing your strengths and assembling your team. For August, it’s time to take a deep dive into last year’s EOY test results to look for those hidden, or not-so-hidden, truths: What worked? What...
Donation Form Success Starts With a Test

Donation Form Success Starts With a Test

Measure Success Through Donation Form Testing Testing ads is standard procedure in the advertising world when it comes to determining the effectiveness of a particular ad. It’s no different and just as essential for nonprofits. Testing gives organizations the hard...