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What you need to know about Segementation

The who, what, where, when and why of segmentation marketing for nonprofits. What are we talking about? Segmentation! It’s the process of defining and subdividing a market into clearly identifiable buckets that have similar characteristics. Market...

5 Habits of Engaging Associations

Is your association not seeing the engagement you want from your membership base? Think that they just aren’t interested, or that they just don’t have time for your association? Wrong! They became a member for a reason and they want to engage with your association...