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P2P Donors: From Lapsed to Engaged

P2P Donors: From Lapsed to Engaged

Convert Lapsed P2P Donors into Engaged Donors Nonprofit organizations count on their participants to go out each year and cultivate new supporters in order to make their peer-to-peer fundraising a big success. And in doing so, they bring in new donors to the...
Donation Form Success Starts With a Test

Donation Form Success Starts With a Test

Measure Success Through Donation Form Testing Testing ads is standard procedure in the advertising world when it comes to determining the effectiveness of a particular ad. It’s no different and just as essential for nonprofits. Testing gives organizations the hard...
Animation in Digital Design

Animation in Digital Design

Animation is all the rage in Digital these days and new technology is making animation more accessible and affordable for nonprofit organizations. But is it just a fad or is there real value into jumping into the world of blinking gifs and autoplay videos? While too...

Digital Acquisition

Lookalike Audiences Target Online Donors Having the dollars to invest in a Mad Men-style advertising campaign would be a dream-come-true for many nonprofits. Instead, they must take a more selective and strategic approach to reach new donors. The ability to target...
The Mobile World of Fundraising

The Mobile World of Fundraising

Donna Wilkins, CEO and Founder of Charity Dynamics, is constantly shedding light on the important things that surround fundraising day in and day out. She recently hosted, or should I say ROCKED our webinar, Mobile and Social Fundraising Insights, by giving us key...