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The Emergence of Earned Media

Earned media has already emerged as the key social media strategy in 2014. Marketers recognize the premium value of earned media, whether they discuss it as viral content, advocacy, conversational marketing, or audience sourced content.  In fact, two of the major...

How do you Invest?

We know technology has changed nonprofit operations, fundraising and supporter engagement. But how and to what extent? The collective experiences, decisions and opinions of nonprofit professionals and organizations provide a benchmark for the sector. You can be a part...
Save 70% of Your Donors

Save 70% of Your Donors

Not so fast 2014. We have some unfinished business with 2013, December in particular. For most nonprofit organizations, we know that giving in the last month of the year is disproportionately high, especially for the online channel when a third of the year’s gifts are...