by Charity Dynamics | Strategy
Last month we discussed how organizations are using scale to create efficiency as nonprofits launch enterprise-wide digital initiatives. One of the primary success factors we observe of a digital platform or campaign launch is active participation between IT and...
by Charity Dynamics | UX Design
We know that organic reach by Facebook pages is down. When you are investing time and energy into crafty witty and engaging posts, this is disheartening. But it doesn’t have to mean throwing in the towel on the whole channel. It just needs to be tackled from a...
by Charity Dynamics | Strategy
First, let’s define ‘organic reach.’ Coming directly from Facebook itself, organic reach is defined as, “The number of unique people who saw your post in News Feed or on your Page, including people who saw it from a story shared by a friend when they liked, commented...
by Charity Dynamics | Strategy
Regional consolidation for affiliated organizations is nothing new. This trend has helped loosely affiliated groups assemble over time to become the largest national nonprofit organizations we know today – such as the American Heart Association, American Lung...
by Charity Dynamics | Technology
The Backstory The rise of earned media and audience endorsement has become a key strategy for any online marketer, especially those focused on social media. In fact, brands increasingly mimic and assimilate user generated content into their marketing initiatives. This...
