Online Fundraising

Charity Dynamics has an award-winning track record of helping nonprofit organizations raise money online and through social media for annual campaigns, event participant fundraising, new donor acquisition, and micro-campaigns. Our online fundraising team will help you find and engage donors in ways that fit your mission and goals.

We help clients including The Lance Armstrong Foundation, the American Cancer Society, the Canadian Cancer Society, World Bicycle Relief, and Operation Blessing raise millions of dollars online. Check out our online portfolio to see our proven results.

• Strategic Planning

  What worked two years ago in online fundraising may not work today. Our team stays current so you don’t have to. We help you launch a new online program, or refresh and update a mature one. Based on an in-depth analysis of your data, site, stakeholders and target audience, we forecast what you can expect to accomplish online and make recommendations for creative messaging, timing, and communication channels.

  Need us to implement your strategic plan? Our senior consultants can work directly with our implementation team to ensure a seamless plan-to-execution experience for you and your donors.

• Creative Messaging

  We use our market expertise and knowledge to customize messaging that fits your mission and works for your target audience in today’s online environment. We help you create compelling stories that, together with vivid imagery and high-engagement usability, inspire your audience to take action.

• Analysis and Reporting

  Measuring, analyzing, and reporting on the right key performance indicators will keep you on track to achieve your online goals. Using our data-driven approach to a winning online program, we help you understand your audience, performance against industry benchmarks, and opportunities for program improvement. Finally, we help you configure Board-ready reports that your organization’s decision-makers can use to measure results and make strategic investment decisions.

• Campaign Management

  The best messaging needs to be repeated and timed well. We help you create and implement: micro-sites, emails, Facebook pages, videos, banner advertising, pixel walls, and any other standard or custom communications you need to accomplish your mission.

• Annual and Year-End Campaigns

  Let us help you improve this year’s campaign results. We plan your calendar, fine tune your campaign messaging, and create a sense of urgency with deadlines and matching gift offers. To lift overall response rate, we help you integrate with social media, direct mail and your tele-fundraising campaigns.

• Donor Acquisition Campaigns

  In today’s competitive market, donor acquisition is a critical element of everyone’s fundraising program. We help you take advantage of successful acquisition strategies, including: viral campaigns, video, social networks such as Facebook and mobile, pixel photo walls, banner advertising, and PSA campaigns. But we don’t stop with acquisition. We turn new donors and activists into long-term supporters so that you get the most out of your acquisition investment.

• Offline Integration

  An online experience that is disconnected from a donor’s direct mail or tele-fundraising experience reflects poorly on you. We strengthen your relationships with donors by working with your team and third-party vendors to create a seamless experience and ensure a consistent message across channels.

• Website Design and Development

  Your website is one of the most visible aspects of your organization. Studies show that 86 percent of major donors check your website before making a contribution; and 65 percent of donors who use the Internet check your website every time they give. Our comprehensive website design process leverages our proven expertise in usability, design, integration with social media, and writing for the web to create a compelling, effective website.

  • Usability is the ease with which people can use your website. It usually refers to the elegance and clarity with which the interaction on your website is designed. Usability includes intuitive information architecture that encourages longer site visits and completed donation or advocacy transactions.

• Implementation Services

  Online fundraising is not a trend. It’s an established and evolving channel that needs to be part of your overall fundraising, advocacy, and event plans. Almost every aspect of the Internet requires some kind of software—from your content management system to event fundraising and social media. Allow us to be your experts in setting up your software so that you can stay on point and focused on achieving your mission.