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To take advantage of the viral nature of Facebook and extend advocacy reach, organizations need a peer-to-peer strategy combined with the right tools to empower advocates to drive action.
New Advocacy Strategy on Facebook Creates Exponential Reach
Limited Reach, Limited Results
Many nonprofits have successfully leveraged social media to communicate with their existing network of supporters by establishing their organization on Facebook. This is a great first step for advocates who are passionate about helping organizations and their causes, yet it has limitations. Using Facebook pages urgent actions can easily get overlooked and reach is limited to existing friends, those that already support your organization.
To take advantage of the viral nature of Facebook and extend advocacy reach, organizations need a peer-to-peer strategy combined with the right tools to empower advocates to drive action. To meet this need Charity Dynamics created Boundless Voices™ for Facebook, the first Facebook application created exclusively to provide advocates with the tools they need to exponentially expand an organization’s advocacy reach.
Vocal Advocates Reach New Supporters
Today a post to Facebook only reaches your current friends. With Boundless Voices, a user has the ability to quickly share their advocacy actions, personal story, and your messages to their network of friends. With Facebook users having an average of 130 friends each, your reach in Facebook is exponentially expanded. If you have 1,000 Boundless Voices for Facebook users and each shares just one message, you have now reached 130,000 individuals. These friends of your advocates can then share that original message, making it viral by simply commenting on or liking the post. Your message has now reached friends of friends, twice removed from your reach with a Facebook page alone.
Just What Advocates are Looking For
American Nurses Association (ANA) is using Boundless Voices for Facebook with a select group of advocates and the results are impressive! Read the full case study here.
- With just one email promoting the solution, 7.5% of recipients installed the application immediately.
- Posts created using Boundless Voices for Facebook received a 25% click-through rate, driving friends to act on the alert, 27% of those friends turned advocates are new to ANA.
- 19% of posts received “likes” or comments, spreading the message to individuals twice removed from ANA’s existing supporter base.
Boundless Voices is bridging the gap between ANA’s email housefile and the greater social network of potential supporters.
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