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Take a few extra steps to encourage donations during your year-end giving campaign.
5 Quick Ways to Improve Year-End Giving Results
For many organizations, year-end giving campaigns account for a large portion of annual revenue. With the ongoing recession and consumer confidence falling again in October, organizations can benefit from taking a few extra steps to encourage donations to meet revenue goals this year.
Here are 5 quick ways to enhance your year-end giving results with minimal effort and investment.
1. Let supporters campaign for you. Encourage donors to submit their personal story on why they give to your organization. You can use these heartfelt stories as compelling content for your web page, email appeals and social media.
2. Capture web page visitors. Add a light box to your home page to deliver your year-end campaign message to all visitors. Be sure to include a link to your donation form to make it easy for visitors to give. Chesapeake Bay Foundation generated 22% of all online revenue for their 2010 year-end campaign using a light box. Read the Case Study
3. Create a Challenge. Secure a donor or multiple donors to offer a matching gift. Set up each challenge with a strict deadline to spur supporters to give immediately before the offer expires. This is a great opportunity to leverage social media channels to quickly get the word out.
4. Offer eCards. For the person that has everything, eCards are a great alternative enabling supporters to honor friends and family. World Bicycle Relief used eCards as one component to their year-end campaign resulting in a 100% increase of Q4 results vs. the previous year and a 49% increase in the average gift amount. Read the Case Study
5. Use the Tax Deadline. Create urgency by including the year-end deadline for donations to be tax deductible. Include this message in all communications and use it as a standalone message during the last week of December.
It’s not too late to add these tactics into your 2011 year-end campaign and have a positive impact on results!
For more information on these and other ideas to improve your campaign performance, please contact Charity Dynamics at 512-241-0561 or .(JavaScript must be enabled to view this email address).
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