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World Bicycle Relief

Exceeded their year-end fundraising goal of $1.2 million by almost $400,000

World Bicycle Relief

The mission of World Bicycle Relief (WBR) is to provide access to independence and livelihood through The Power of Bicycles. Bicycles are simple, sustainable and appropriate technology to support people in developing nations and disaster recovery. WBR specializes in large-scale, comprehensive bicycle programs by providing supply chain management, technical knowledge and logistics expertise to poverty relief and disaster assistance initiatives.

With Charity Dynamics' assistance, WBR tripled the size of their house file, and increased average gift amount by 49% through a combination of an email series, eCards, and a “eCommerce Donations” campaign.

 

Project Goals

  • Promote a matching campaign offered by a generous major gift donor
  • Create a sense of urgency to maximize donations received during the fourth quarter
  • Encourage list members to leverage their personal networks to promote the campaign


Services Provided

  • Strategy Consulting and Campaign Implementation


Project Details

With help from Charity Dynamics, WBR launched a comprehensive year-end fundraising campaign. A series of emails reinforced the time-sensitive nature of the matching offer, and reported progress of the year-end campaign. An “e-commerce donations” campaign, along with eCards that enabled donors to make a gift in a loved one’s name, helped to spread the word about WBR and the organization’s fundraising goal. Donors were given the option to make a one-time gift, recurring gift, or to buy a bicycle for a third world recipient for $134. This multi-faceted online strategy ensured that prospective donors had several options to give and promote the campaign to their family and friends.
 

Quote

“We couldn’t have done this without Charity Dynamics. Working with them gave us the insight to use Blackbaud Sphere more effectively, while freeing my staff’s time to focus on other key projects. They’re the best online fundraising consultants I’ve worked with in my ten years of experience.” – Jill Reid, vice president, World Bicycle Relief
 

Results

  • Exceeded their goal to raise $1.2 million in the fourth quarter by almost $400,000
  • Raised over 100% more than in the fourth quarter of the previous year
  • Increased average gift amount by 49%
  • Launched a “Friends Asking Friends” email campaign which almost tripled WBR’s house file
  • Approximately 50% of donors contributed enough to cover the cost of at least one bicycle

Printable Case Study

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