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Volunteers of America

Through a twelve-month online campaign, Volunteers of America improved their annual online engagement and increased their online revenue 148%!

Volunteers of America

Volunteers of America is a spiritually-based nonprofit organization providing local human service programs and the opportunity for individual and community involvement. Through our thousands of human service programs, including housing and healthcare, Volunteers of America helps more than 2 million people in over 400 communities in 44 states.

Studies show that communication with donors via multiple channels provides for the best return in all channels use. With an online presence and a steady direct mail program in place, Volunteers of America understood that to move the needle they were going to need to integrate their efforts to achieve success.

 

Project Goals

  • Mimic direct mail campaigns online and include a specific online landing page to encourage donations through a new channel.
  • Keep a consistent message in front of the donor by converting direct mail messaging into online pieces keeping similar design elements-colors, images-as well familiar text and stories.
  • Develop an annual integrated strategy with key direct mail campaigns that translate well into online appeal campaigns-shorter, more direct asks with the same look and feel as the mail pieces.

 

Services Provided

  • Strategy Development
  • Creative messaging integration
  • Design
  • Implementation

 

Results

  • Online revenue from calendar year 2009 to calendar 2010 saw a 148% increase.
  • Year-end online revenue-the most active month in terms of both number of gifts and revenue-resulted in a 146% increased December 2009 to December 2010.
  • The portion of online revenue resulting from direct mail integration as a source increased from 12% in 2009 to 28% in 2010.

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We make the $500 minimum easy for participants, but what I really mean is that Charity Dynamics helps make the $500 easy to raise.
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Hill Country Ride for AIDS and Mamma Jamma Ride Against Breast Cancer

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