Global Rights
Global Rights is an international human rights capacity-building organization that works side by side with local activists in Africa, Asia, and Latin America to promote and protect the rights of marginalized populations. At the core of their programming is a deep commitment to increase access to justice for poor and marginalized groups, promote women’s rights and gender equality, and advance racial and ethnic equality.
New Website Goals
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Stronger focus on highlighting Global Rights' mission, programs, and the difference they make in the communities they serve
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A visually more stimulating website that featured some of the images related to their mission
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Improved site architecture and site map to enable users to access information easily and find what they’re looking for
Services Provided
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Website Design
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Implementation
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One-on-One Coaching
Project Details
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Focused on creating a site that is simple, clean while using strong images to draw attention towards the content.
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Define the overall website goals, target audience and personas.
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Redefine the site architecture to be more in line with goals and target audiences.
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Provide one-on-one coaching to empower the staff to build the necessary skills internally to maintain the site moving forward.
Results
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Site launched April 2010
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Website now promotes key three program areas
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New website easier for staff to maintain and keep content fresh