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Chesapeake Bay Foundation

Increased year-over-year online fundraising by 33.8%

A Good Hijacking

Since its founding 40 years ago, the goal has been to improve water quality by reducing pollution. “Save the Bay” has been the battle cry for that goal.

The Chesapeake Bay Foundation created an overlay for their homepage for the month of December. Also known as a hijack, the page would appear on top of the homepage, “hijacking” the visitor to see content concentrated in one area. The visitor had the option to either close the window or click through to a special year-end giving donation form.

Project Goals

  • CBF wanted an extra high-visibility push as part of an overall ambitious new year-end fundraising plan
  • Make it easy and pervasive to make a year-end gift or become a monthly donor
  • Offer donors information that matters: what your donation could fund and how to donate

 

Services Provided

  • Hijack page design
  • Web Development

 

Results

  • “Hijacked” $60,000 in revenue that accounts for 22% of total online revenue raised in December

  • Contributed to increase in year-over-year online fundraising by 33.8%

Printable Case Study

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We make the $500 minimum easy for participants, but what I really mean is that Charity Dynamics helps make the $500 easy to raise.
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Assistant Director
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