Marketing Guides

Making Event Participants More Successful with Social Media Tools

The popularity of social media websites like Facebook, Twitter, and YouTube has given rise to promising new ways for event participants to raise money online.

Mobilizing Real Action in a Virtual World: Using Social Networks to Advance Your Advocacy Strategy

With vibrant communities, viral sharing of ideas and collaborative communication tools, social networks offer great potential for organizations to drive meaningful advocacy initiatives and foster advocate engagement.

Foundations for Success: Using Social Networks to Advance Your Fundraising Strategy

Social networking is on the tip of everyone’s tongue these days, and for good reason. Social networks such as Facebook and MySpace connect millions of people to each other, create vibrant communities and offer robust communications channels.

Scouting for the Farm Team: Using Social Networks to Advance Your Events Strategy

Social networking is creating quite a stir amongst nonprofit and event managers. Social networks such as Facebook and MySpace connect millions of people to each other, cultivating social ecosystems that are ideally suited to recruiting participants and building momentum for grassroots events.

Maximizing the Success of Online Events

How do you keep your online peer-to-peer fundraising events consistently successful and grow their strength each and every year? You’re about to find out!

Committed to Memory: Growing Honor and Memorial Giving Campaigns into Lasting Relationships

Your constituents believe in your organization’s goals, and many invest valuable time and energy towards helping you achieve them. Chances are, each one knows a few like-minded people who feel an emotional connection to your mission. With an introduction and a little encouragement, these friends just might lend their own support to your organization.